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figma

The figma (フィグマ) series is a Japanese action figure line produced by Max Factory and distributed by Good Smile Company. The product series is developed by the CEO of Max Factory, Max Watanabe, as well as Masaki Apsy, and focuses on creating highly articulated hand-sized figures with a focus on popular anime characters. Each figma is sold with various accessories such as exchangeable faces, hands and other optional parts. Occasionally figma figures are based on other subjects such as characters from the Japanese voice synthesizing software Vocaloid, to the popular Nintendo game series such as The Legend of Zelda and the Metroid series. A few figma figures are based on real people, such as a figma of Michael Jackson from his "Thriller" music video.

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The figma series is an articulated series of figures made from ABS and PVC. Each figure includes a special stand that is used to hold it up as well as create varying poses. The height of the figures are around 13 cm, but vary depending on the height of the base character. Prices also vary, however most figmas are between 3000 and 6000 Japanese yen.[7] Each figma usually comes with a number of different expressions and optional extras which can be switched out any number of times. Parts can also be traded between different figma figures, allowing collectors to swap parts and create unique combinations. A flexible plastic is used in areas likely to be hindered by poses. The figma motto is Yoku ugoku, kirei (よくうごく、キレイ) which translates into 'Moves well, looks good', which sums up the main purpose of the figma series. According to the official site, the concept of the series is summarized by the following four points. Allows for both beauty and poseability: The figma series is designed to not only be highly articulated, but also well-sculpted and nice to look at. Unique customization for every character: Each character is designed separately and in proportion with the original designs. Hand-size figures: figmas are made about the size of a hand for ease-of-posing and display. Use of the unique figma joints: The figma joints are highly precise and allow for great torque, allowing collectors to easily create the poses they desire.

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