The figma (フィグマ) series is a Japanese action figure line produced by Max Factory and distributed by Good Smile Company. The product series is developed by the CEO of Max Factory, MAX Watanabe, as well as Masaki Apsy, and focuses on creating highly articulated hand-sized figures with a focus on popular anime characters. Each figma is sold with various accessories such as exchangeable faces, hands and other optional parts. Occasionally figma figures are based on other subjects such as characters from the Japanese voice synthesizing software, Vocaloid, to the popular Nintendo game series such as The Legend of Zelda and the Metroid series. A few figma figures are based on real people, such as a figma of Michael Jackson from his "Thriller" music video.